Paloma Vasconcelos

Strategic Communications & Visual Storytelling Specialist

Ottawa, ON (Kanata) | 647-878-5736 | palomacssv@gmail.com

LinkedIn: linkedin.com/in/paloma-vasconcelos | Portfolio: palomavasconcelos.com

 

 

PROFESSIONAL PROFILE

I have 20 years of experience in visual communication, with a deep focus on the education sector. For over a decade, I managed the brand identity for Contemporânea Bilingual School, specializing in video production and digital campaigns that connect families with the classroom. My background combines strategic marketing (MBA) with hands-on technical skills, ranging from professional video editing to custom physical branding.

 

CORE STRENGTHS

• Visual Storytelling & Video Production: Skilled at capturing authentic school moments and transforming them into engaging video narratives for social media and community events.

• Strategic Communications: Experienced in maintaining brand consistency across multi-platform campaigns, ensuring all messaging aligns with institutional goals.

• Technical Production: Proficient in the Adobe Creative Cloud suite and physical production tools like sublimation and Cricut technology.

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REPLENISHMENT MANAGER Michaels
Kanata/Ottawa, ON
February 2022 to Present

Lead a team to manage inventory and maintain high visual and merchandising standards for the store.

Completed intensive leadership training (Path to Store Manager & Elevate) focused on operations, culture, and inclusion.

 

 

COMMUNICATIONS & BRAND SPECIALIST (Remote)
Contemporânea Bilingual School
Self-employed
Mississauga, ON
December 2016 to March 2020

International Brand Representation: Acted as the primary creative lead for this major bilingual school, managing their brand identity and communications strategy remotely from Canada after a successful multi-year in-person partnership.

Video Strategy & Storytelling: Produced and edited a library of video content, including "year-in-review" documentaries and event highlights, which significantly increased parent engagement.

Strategic Content Creation: Developed and executed all digital storytelling assets, including high-impact video montages and photography, to drive student enrollment and parent engagement.

Bilingual Communications: Coordinated multi-platform campaigns (Social Media, Newsletters, and Web), ensuring messaging was culturally relevant and consistent with the school’s mission.

Project Management: Provided timely communication support for school events and administrative updates, ensuring stakeholders remained informed and connected.

 

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CREATIVE PRODUCTION & DESIGN (Project-based)

Ottawa, ON 2020 – Present

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Apply design expertise to physical products using Cricut and sublimation technology.

Manage digital marketing and product photography to maintain a consistent visual identity.

Develop custom branded assets, bridging the gap between digital concepts and physical products.

 

 

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CREATIVE DIRECTOR
Tiger Communication
Campinas, SP, Brazil
November 2015 to December 2016

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I coordinated the creative department, including strategic planning, budgeting, and team leadership for an advertising agency.

 

 

ART DIRECTOR/ CREATIVE DIRECTOR
Hintze Communication
Campinas, SP
April 2008 – November 2020 (including Remote Work from Canada)

 

Started as Art Director, creating campaigns across various sectors. Promoted to team leader, managing creative direction, workflow, and strategic planning.

Led visual branding and advertising campaigns for multiple industries.
Managed creative teams and project workflow.
Developed strategic marketing plans with agency leadership.
Played a key role in the agency’s rebranding and new business direction.
Integrated graphic design with marketing strategies for cohesive campaigns.

Educational Sector Lead: Served as the dedicated creative lead for Colégio Contemporânea for 15 years, including three years working remotely from Canada.

 

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EDUCATION & CERTIFICATIONS

• MBA, Strategic Marketing Management – Grupo IBMEC Educacional

• University Degree, Social Communications (Publicity & Advertising) – Barao de Maua

• Certificate in Digital Marketing Management – University of Toronto

• Google UX Design Professional Certificate – In Progress

• Executive Coaching Certification – Institute Thomazelli & Hoyos

 

 

TECHNICAL SKILLS

• Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Google Suite, Canva.

• Production: Cricut Design Space, Sublimation Printing, Print Design, Photography.

• Digital: SEO/SEM, Social Media Analytics, Content Management Systems (CMS).

• Languages: English (Professional), Portuguese (Native).